After reading
this article by Value Edge, it made me think about all the lower perceptions brands in Singapore.
While walking along Orchard Road, I came up with a list:
- Bata (vs Charles & Keith, Pedro)
- Bossini (vs Giodarno)
- Giodarno (vs Top Shop)
- OG (vs Isetan, Takashimaya)
- City Chain (vs The Hour Glass)
- Yoshinoya (vs Mcdonalds)
- Burger King (vs Mcdonalds)
Other than looking at the brands, I believe we should also looked into the products. A mass-market product will definitely be better than a niche market product as their target market is bigger (Burger King vs City Chain) - Read
Post.
Next, we should check if the brand has some sort of popularity in Singapore. A lower perceived brand may not mean it has lower sales (Giodarno and Bata).
If the brand is popular, we should review if these brands have ......
