If you have been watching Singapore’s television shows, you would not have missed a TV commercial featuring newly-minted Best actress, Rebecca Lim Hui Ling promoting a new range of jewellery from GoldHeart jewellery. [embedded content] At the same time you should also not have missed veteran actress and the former Queen of Caldecott hill, Zoe Tay promoting a new launch of jewellery from Soo Kee jewellery. While I do not know anything about the investing interests of these two top Singapore’s actresses, I know that GoldHeart is a company under Aspial Corporation and Soo Kee Group group is another listed company. Hencefore, in a bid to win over market shares of the local jewellery markets, it seems that celebrities’ endorsement are important. Definitely, for a product like jewellery, branding is most important. On this aspect, I believe the two companies have done well for themselves in creating brand awareness among ......