Investors should focus on Wilmar lnternational’s overall business vision, instead of fluctuations caused by commodity cycles and other market hiccups, says Kuok Khoon Hong.

Kuok was practically chiding the room full of analysts and reporters who showed up for the company’s earnings briefing, after headlines this morning zeroed in on the dip in the group’s full year earnings.

The chairman and CEO of Wilmar International says the group is on its way to become one of the biggest players in the global food industry, given the breadth and scale of its operations across Asia.

Wilmar’s interests span oil palm plantations to sugar milling, soybean processing and sales of cooking oil and flour to housewives in China. But the company’s earnings have been weighed down by the decline in commodity prices, particularly of crude palm oil. And, investors’ concerns over slowing growth in China, which accounts for a big part ofWilmar’s processing and consumer products business, have pulled down the company’s stock price.

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