While I am familiar with Sheng Siong stock, I am not really familiar with Mr Lim Hock Chee, the CEO of Sheng Siong group except to see him at the Sheng Siong show, screened seasonally on local TV, cheering the participants> I also know that he is one of Singapore’s fifty richest with a net worth of US $635 million or about SGD $889 million according to Forbes . So when there was a Channel 8 show interviewing Mr Lim, I relished the chance to know more about the CEO. I summarized some of the highlights from the show: 1) Mr Lim started off in his family pig rearing businesses. 2) Mr Lim went to great lengths in helping some of his customers and was one of the few, and perhaps the only one CEO in Singapore to have his handphone number publicized in his supermarket chain. Mr Lim highlighted ......