Property
Do you know what you are buying?
By Property Soul  •  April 14, 2016
Once when I was conducting the How to Buy Good Quality Properties 1-Day Workshop, I showed some property launch newspaper ads to illustrate how deceiving they could be (for one every unit doesn’t come with a beautiful wife and two lovely kids). During the break one of the participants came forward and asked to take a close shot of one new launch print ad. He explained that his friend had bought a unit in the same project and was very unhappy about what he got. He wanted to show the friend the original drawing of the project based on ‘artist’s impression’. Buyers are paying for ‘artist’s impression’ I have explained in my book No B.S. Guide to Property Investment what it means by ‘artist’s impression’: To capture buyers’ imagination, sales brochures distributed during launch all come with nice drawings of the building’s exterior and the surrounding landscape. Below ......
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By Property Soul
I have developed a strong passion for properties since young. In my 20s, I was relocated to Singapore where I bought my first condominium unit at the end of 2002. I added four more to my property portfolio in 4 ½ years’ time. I never expected their total value could be doubled in just a few years.
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