- pick stocks that have potential to appreciate substantially (think Earnings growth).
- make sure our inevitable mistakes are not going to hurt our returns too much...
The Next Apple
I find that the strategy that the authors advocate is applicable only in the start of a bull run or in good market times (stable economy) because it's main tactic is to pick stock when it keeps climbing and goes past its 52-week high with at least 50% break out from a technical base. More of a technical read than fundamental. Teaching us how to ride on momentum stocks.
However, it contradicts itself by saying you should buy stocks that fulfilled the momentum criteria when not many people of the public know about the stocks yet (that probably means institutional investors are the ones driving the stock prices up and not so much of retail investors?).
Some take-home points about risk management: