Personal Finance
The Unconventional Psychology Of Indulgence
By cheerful.egg  •  May 2, 2016

Here’s something I’ve always wondered: Why would anyone pay for a GV Gold Class ticket?

I mean, sure, it has a lounge, some F&B – which you have to pay for – and a nicer seat, but would you actually pay 40 bucks for that? I probably wouldn’t.

(Does anyone know if Golden Village actually makes money with these things? Or are their only customers hormone-charged 15 year-olds wanting to impress their dates?)

Now, let’s say that you won a $100 Golden Village gift card. Would you rather spend it on:

  • Option A: 4 pairs of regular movie tickets; or
  • Option B: 1 pair of Gold Class movie tickets?

Rational economists will be like, “Of COURSE you should go for Option A! You don’t even need Gold Class, but you could use it to watch several movies (like Captain America Civil War, X-Men Apocalypse, and Suicide Squad omgomg), so ...

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By cheerful.egg
Hey, what’s up? My name’s Lionel. When I was a kid, my favourite comic of all time was Spider-Man. Before he became a superhero, Peter Parker had to deal the day-to-day struggles of a young person: Living with foster parents, grades, bullies, and getting pushed around.
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