Sun Tzu once said: Though the emphasis is to KNOW YOURSELF, but for this article, I would like to zoom into the other keyword; Knowing your enemy. In our context, the “Enemy” could mean other retail investors but I want to define the enemy as the investment itself, or the stock that we are investing in. So, when you invest into a company/stock, how well do you know the company (your enemy)? How has the company been performing in the last 5 or 10 years? Is their revenue/net profit improving or dwindling? Have they been declaring any dividends? Are the major shareholders accumulating or distributing their stocks? Is the cash flow healthy? Who are the management running the company, etc. One key reason investors lose money in stocks is because they invest without knowing their enemy (stock) well enough, its characteristic, behavior and pattern. As a result, 80% of ......