Ever catch yourself saying "(Currently hot industry) looks like it's going to grow, so (company in the industry) is definitely going to grow in the future as well"? Some times I find myself doing it as well, but we should create a clear distinction between the company and the industry. Just because a company is in a hot industry doesn't mean that it will be able to grow in that industry as hot and growing industries tend to attract the most competition

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So, instead, we should look at the company and not just the industry. To a certain extent, the industry plays a role in the growth of the company (it's hard for a company making camera films to do well in this market), but it must be able to maintain it's market share in the industry even as it grows which can be difficult ......