The telecommunication landscape in Singapore is likely to get more challenging for the incumbent companies of Singtel, StarHub and M1. Liberty Wireless entered the market recently on 5 May 2016 with its brand – Circles.Life. Among its perks, Circles.Life offers free unlimited data service for WhatsApp and free caller number display which other telcos charge $5 a month for.
If this is not sufficient to shake up the market, IDA announced on February 2016 that it would introduce a fourth full service telco in Singapore by April 2017. The intention of IDA is to introduce more competition to benefit consumers in Singapore. The frontrunners for the fourth telco are MyRepublic and OMGtel.
As consumers, we can appreciate how the entry of new competition results in lower prices and more value-added services for consumers. However, if we stand from the perspective of investors, this is normally achieved at the ......