Before I start to explain the 3rd and 4thelements, allow me to quote below from Warren Buffet which is very much related today’s blog post :
"The Intelligent Investor has three big lessons: think of a stock as a part ownership of a business; the market is there to serve you, not instruct you; and always require a margin of safety. Berkshire shareholders are better than most at understanding that they own a part of a business.
In most of the case, best advice is the one which is simple to digest, a few choice of words can summarize winning strategies and rules of thumb quite nicely. Below are two of the most insightful and useful concise quotes about thinking investing as business like from Peter Lynn.
“Behind every stock is a company. Find out what it's doing.”
“If you don’t study any companies, you ......