Pokemon Go is the first major success in a new kind of mobile game, known as “augmented reality.” It has since surpassed Facebook and Twitter in the number of app downloads (within the shortest period too) and engagement per day (33 minutes for Pokemon Go users vs. 22 minutes on Facebook every day). Did the creators at Niantic / Nintendo get lucky with this one-hit wonder? What exactly led Pokemon Go do to become the overnight success, and what can other companies learn from it in order to try and replicate the same success for themselves? If you're a Pokemon Go player like me, you may have already realized that the game developers have added multiple layers of complexity that makes the game continuously enjoyable, and challenging enough without being overly so. There are a few elements that can perhaps help explain the phenomenal success of Pokemon Go - ......