Wait. Don't be so eager. First, some foreplay to get us into the mood: mrbrown's Joseph Schooling Bandwagon List of Shamelessness Singapore National Olympic Council warns local corporations against jumping on Schooling's coattails I'm shameless If you look at my "Popular Top Ten Posts" at the right, can you spot the shameless post? Yup, its that Dr Richard Teo Keng Siang post. I can give all the crap excuses like: a) It was done during my early days of blogging... I don't know! b) There was no intention to increase page views by leeching on to the topic of the day... c) Others also doing it what? Let's call a spade a spade. I was shameless. Period. The road to recovery starts from admission; not denial. Crash got sound When I start to receive page views that were not from the usual readers in our community, surprise turned into embarrassment... I realised what I've done wrong. I've stumbled onto one of the secrets to Search Engine Optimization (SEO). That's why when I want to add my 2 cents to a current event nowadays, I'll wait a few days; and more importantly, I'm now more aware what not to use as my post heading.