Saving & Spending
Woman 85 sues slimming centre over 400k treatment: An analysis of sinister sales tactics
By Riches That Stick  •  September 13, 2016
So how did an 85 year old lady end up paying $400,000 for slimming sessions that don’t work? I read with interest about this diabetic 82-year-old lady who went to London Weight Management after seeing its TV commercial touting a weight-loss trial session for $18. She wanted to lose weight for health reasons. So she went there expecting to pay $18 for a trial and ended up paying them nearly $400,000 (about 22,000% more) . Now, she’s suing them to get her money back. How did this happen? How does someone end up paying so much for something they didn’t even want in the first place? Let’s look at some of the powerful influence techniques that marketers use against us. Sidenote: Leaving aside the fact that a Calories In < Calories Out is the only way to lose weight, why would anyone trust some place called “LONDON” weight ......
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By Riches That Stick
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