Have you heard of eatigo?
If you haven’t, I really think that you should check it out.
It’s idea is simple, but ingenious.
Some restaurants are empty at certain time of the days. Or some restaurants are emptier than usual because of some situational event. With fixed overheads like rental, staff costs, utilities and also inventory of food to clear, an empty table represents revenue being losts AND fixed costs making up a larger part of the total business costs.
As a business owner, you’d want to keep your fixed costs low. For the F&B business, that actually means having a very good turnover of clients. Your service staff and cooks get paid the same hourly rate at 12 noon and at 2pm, although the workload at the 2 times can be very big. Idle time and empty tables is NOT good. If you could offer a 50% discount right …