SPH might be the best case to study the “ corporate reinventing “ in local context as it try to evolve from traditional printed media to a more creative digital world . Corporate Reinventing has happened at such long-term leaders as IBM, Xerox, and Samsung. Over the past century IBM has gone from manufacturing adding machines to inventing the PC to earning the majority of its revenue from services. When Xerox began, it was so closely identified with photocopiers that its name became not only the eponym for its product category but a common verb. Then the company went on to invent Ethernet, and today it competes in areas such as mass-transit ticketing systems and e-discovery solutions. Just 10 years ago Samsung was known only for consumer electronics; today it spans advanced technology, construction, petrochemicals, fashion, medicine, finance, and hotels. SPH has just released its financial result for FY16 on 14 Oct ,Operating profit downed by -13.7 % and operating revenue from Media sector downed by  7.6 % while revenue from Property and Others ...  ...