(Short post today because I’m travelling again this week)
I have to do a lot of pitches in my line of work.
In the past, I used to equate pitches with presentations. I’d prepare a huge deck of slides, rehearse the important points until I could confidently rattle them off, and then sit back and wait for the magic to happen.
There was just one problem: It didn’t seem to work.
The presentation would go seemingly flawlessly. The flow would be seamless, I’d have all the facts and figures at my fingertips, and when the presentation ended we’d all smile and shake hands. But when it came time for the other party to actually take action, they all seemed to get cold feet.
What was going on?
The Problem With Presentations
I always thought that pitching = presenting because that was what I saw at conferences. Some confident guy would ...
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