《每个人心中都有一把尺》 We often look at things by setting our own standards and base on our own yardsticks and same apply to company’s valuation. Everyone may have their biases when come to valuation and value is more than just a number. All Valuation are Biased !! According to Aswath Damodaran ( a Professor of Finance at NYU’s Stern School of Business ) in his book “ The Little Book of Valuation “ try to warn us that “all valuation are subjected to biased “. “ You almost never start valuing a company or stock with a blank slate. All too often , you view on a company or stock are formed before you start inputting the numbers into the model and metrics that you use and not surprisingly , your conclusions tend to reflect your biases. The bias in the process starts with the companies you choose to value. These choice are not random, it may be that you have read something in the press ( good or bad ) about ......