Some time back I was watching a Q&A video from Ramit Sethi, who write in IwillTeachYouToBeRich.
A reader asked “what are some of best copywriting pieces I should study and how can I get better at it?” (Copywriting is a form of writing that inspired readers to take a desired action)
His advice was unusual. But I felt it aligned to some of my experience in learning. He said instead of reading the good materials, why not study the terrible ones as well.
The problem with just studying the great work is that many of the subtleties are often invisible to the eyes of beginners. You cannot really understand what is great without knowing what is bad.
By studying from the terrible ones you’ll then have a basis for comparison. You’ll not only know how the good ones look like but also how the bad ones look like. With …