Seth Godin famously said that vitality is not what you do to a product but what the product actually is. Product must be ingrained with the element of vitality if you want to it spread virally. You cannot expect a boring product to hit vitality and neither would you be able to pay your way to the masses in the age of interest-based digital media.

The same applies to idea and content. There are plenty of articles from bloggers sharing their thoughts on blogging / writing but what made me selected the below is their mastery in embedding vitality to their posts. I’ve also ignored those that are in the marketing/blogging space to see a different perspective on blogging.

Oliver Emberton

Readers who frequent Quora should come as no surprise of Oliver Emberton. His greatest performing post “Life is a game. This is your strategy guide” received well over 677,000 …