Tools for Titans #17 : Specialisation is for insects.

Chase Jarvis is the CEO of CreativeLive and a highly decorated photographer who emphasises on dynamic shots and sports. While Chase is undoubtedly a creative, I find his ideas quite interesting.

a) Going premium on day one.

I am very familiar, and quite sympathetic to the systematic abuse of design and creative professionals in Singapore having worked ( and paid on time ) with book cover designers and web page UX experts. Our local SMEs still adopt the mindset that creative professionals or artists can be paid with “exposure”.

One defence, which I hope to teach my kids (which includes my artistically inclined daughter) against this is to simply not to become a creative professional. You can pursue artistic interests as a hobby.

Another approach is to simply go premium from day 1. Be good enough so that you don’t need to work for exposure. I guess the trick is …

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