Weeks back I was creating Emails video where I would attach a link in it to a landing page displaying the video. The Email was highly personal and the video would highlight the problems and offer solutions to resolve it. Subsequently, I would follow up with an Email, SMS, Facebook msg and calls.
It worked out well (I only managed to sent 5), I spoke to the party and they knew who I was – bare in mind that people are bombarded daily with promo Emails which means they are often ignored. However, there’s one problem, that is it took me 2 – 3 hours to create one.
It was very time consuming and what worst is 90% of the playtime was not watched (the video is 15 min long:)). I exceeded the target duration of 10 min. It was hard to control as I tend to over share stuff…Read the full article →