The video script turned out to be bad, very bad. I couldn’t help but to reply bluntly “OMG, this is shit.” It was literally regurgitating my exact words during our conversation.

What I said was meant to provide him with market sensing and situation so that he could visualise and come up with messages that meet the audience at where they are emotionally. Remember the meaning, not the words or the name of the meaning. I told him to forget every words I said and relook and rework the whole script again.

A day later he passed me a shorter version with slight modification. But it’s still terrible.

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