Health and Wellness: A Secular Trend

Happy New Year and Welcome 2017!

As a semi follow-up to the previous post, let’s expand on the health and wellness theme that was discussed. There are two key factors to health and wellness: diet and sports. Ideas for diet would be about nutrition. Stocks could be Nestle, GNC (the supplement company) or maybe Danone. But in this post we focus on the second factor: sports. Or more specifically, sportswear including sports shoes.

To illustrate an important point about sports related industries, the following two charts on bicycles tells a good tale. As we know, cycling has become really big globally with major bike events and more and more enthusiasts joining this sport. It’s enjoyable while giving our bodies good workouts but most importantly it’s another way to show status. The bike, which can cost five figures, the attire, the tours, all adds to the glam surrounding cycling. It …

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