If you have been following the news and have not living under a rock then probably have seen news speaking of medium’s recent layoff.
The market sensing is that the platform couldn’t monetize successfully. However, I noticed a trend in Social media platforms these days which seems they have placed monetization at its early phase rather than take a “we’ll figure it out later” attitude. Snapchat is one that has started private advertising deals with large online media such as national geographic, BuzzFeed, Mashable and etc.
Instagram started last year which tied to Facebook ads. Pinterest has also began its ads platform last year targeting eCommances as its traffic is known to have the highest conversation rate among other social media.
Experts say Facebook is solving the issue of online authenticity. Of note that this was at the time where online users were hidden behind anonymity. They insist all accounts …Read the full article →