That is a question every bloggers ask when thought about driving traffic to their site.

If I write for myself I would not get traffic as not all readers are interested in me.

If I write for audience then I might get some traffic but I would not enjoy it, hence it won’t be sustainable.

Or maybe I should write for SEO, this way I could drive traffic from Google. But I might not enjoy it and worst your target readers too.

This question is an ongoing debate in blogging and marketing space  – who should I write for if the main goal is to drive traffic?

Then an innovative marketer came out of nowhere 3 years ago and later his site became the world’s leading SEO blog. He said you can’t write for yourself and that’s obvious if your goal is to drive traffic.

And you should not write …