Other than the 4Ps of Marketing, now we have another P – Purple Cow.
I picked up this book last week, but stopped it halfway to read another book – talking to humans. Finished it today, which took me around 5 days. Overall, it’s a very light reading.
This book is about Marketing, and how do you design, create, market, or promote your product or service in a way that is so remarkable that other people will talk about it and spread the word.
Purple Cow isn’t organised by segments of any sort, and it is more of a “ranting” or “blog” style with a header and then a short essay of a few pages. It is written by Seth Godin, probably the Marketing go-to guy of the world.