This is a book by Ash Maurya, which talks about how to find and create a product that the market wants. The book is split into three major parts: product/ solution fit, product/ launch fit, and product/ market fit. This is also the book about the Lean Canvas, a modification of the Business Model Canvas by Alex Osterwalder.

Product/ solution fit

The first part of the book talks about the ways you can make sure that your product addresses the needs of your target market. The key question in this stage is: “do I have a problem worth solving?”

Answering these three questions will help to ensure that you product has a product/ solution fit:

  1. Is it something customers want? (must-have)
  2. Can it be solved? (feasible)
  3. Will they pay for it? If not, who will? (viable)

To do so, you will need to create …