If you follow this series on my blog, one of things you will realise is that it is increasingly harder and harder to come up with actionable ideas for readers as the equity management textbook becomes even more abstract. I was wading through 3 chapters on smart beta investing before I could compose this article. Nevertheless, this column is probably meant more for my own investment education than for the hapless reader.

Ok, back to equity management.

To assist in comprehending this short write-up, you can refer to Dr Wealth’s excellent article on factor investing which I will share here. In summary : Factor investing basically means that you are very likely to outperform markets if you focus on low P/B, small companies, high momentum, high gross profitability and low volatility stocks.

Factor investing is ok for most intermediate investors, but something can go wrong if the finance industry gets …