Mobile searches for wealth management is growing at 41% year-on-year in Singapore. Eight of the top ten searches in Singapore were about insurance policies.
Today, Google launched its Asia-Pacific financial dashboard sharing how consumers in 10 countries across Asia-Pacific have searched for financial products over the last year, and the implications for financial companies.
Michael Yue, Industry Head for Banking and Financial Services, Google Singapore shared, “Financial literacy in Singapore is one of the highest in Asia and consumers like to be well-informed before making any decisions. Singaporeans care about financial planning and often turn to Search to help them understand financial products and investments. We hope the Asia-Pacific financial dashboard can serve as a useful tool for financial institutions to better serve their consumers based on their interests.”
Key findings for Singapore
Singaporeans know what they want: Two in three conduct their searches with a brand in …