Last year, TPG Telecom was awarded the license to become the fourth mobile telco in Singapore. The Australian company is expected to commence operations in 2018. This event is causing a shake-up in the local telco industry as the marketplace is as crowded as it already is. Adding a new telco only increases the bargaining power of consumers over the telcos. We’re now seeing the telcos lowering their prices and beefing up their bundles in a bid to secure customers onto long-term plans.

This price war has not escaped StarHub and the company reported an 8.3% drop in net profit in its latest annual report. I’ve covered how the entry of the fourth telco will affect our local telcos M1, StarHub, and Singtel previously. This year, I decided to attend StarHub’s AGM to hear how the management plans to cope with the new competition and challenges in …