If I were to believe what all the influencers on the #KrisFlyerUOB campaign said, I’d think the account and debit card is a wonderful deal.

Except that it is not.

Now, here’s where it gets interesting. I personally thought it was a terrible product, but apparently all these (realllllllly popular) influencers don’t seem to share my views. In fact, they had nothing but praises for it!

I’ll upload my analysis of the account in a separate post, but that’s not why I’m here today. I’m here because I felt this whole marketing campaign was downright misleading, and that’s not good.

1. Shouldn’t influencers at least try to first understand the product they’re promoting?

Considering how much they charge for an advertorial on their social media channels, wouldn’t this be a bare minimum? (And these popular influencers charge more than what a fresh graduate makes in an entire month! Melissa …