Late last year, BreadTalk made the announcement that the company had won the franchising rights to operate Din Tai Fung in London. It was certainly good news for shareholders as their investment value in BreadTalk appreciated by 40% to $1.40 in less than six months after the news broke. Beforehand, there was a group of Din Tai Fung lovers who set-up a Facebook fan page to petition the Michelin-starred restaurant to open its outlets in Europe. They must be very happy to finally hear the news and enjoy the chain’s famous xiao long bao (steamed dumplings).
BreadTalk certainly thinks that London will be a good market for Din Tai Fung and if the first restaurant succeeds, they will then open more outlets. Besides London, BreadTalk has the rights to operate Din Tai Fung in the rest of England, Scotland, Wales and Northern Ireland as the franchising rights include the …Read the full article →