Personal Finance
Candy, Decision Fatigue & Habits
By Investmoolah  •  May 30, 2017
Ever wondered why most candy products are placed near the cashier? Well there is a psychological explanation behind it and that is "Decision Fatigue". The idea is simple: During a consumer's journey through the supermarket, he/she would have made numerous decisions such as the items to buy, product to choose etc, this in turn reduces their mental willpower making the subject susceptible (tempted) to temptations. Aided partly by the colorful visuals of candy packages (stimuli), the consumer succumbs to the temptations and we engage in impulsive buying which harms our financial health. This blog is not going Psycho! So how does decision fatigue affect one's personal finance? Well, as one gets mentally drained from the daily decision making process, causing us to make faulty decisions or fall for temptations; which results in the frequent indulgences on treats/gifts that hurts both the wallet and perhaps waist line. Simply put, being mentally ......
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By Investmoolah
A total otaku who loves anime, investing and the occasional K-drama. My financial journey begun at the age of 22 and has revolved around the concepts of "Working Hard", "Saving Well" and "Investing Wisely". Through my journey, I have realized that financial literacy is something we have learnt little during our school days but is one of the most useful and relevant skill that we have to be equipped to take on the real world. Concepts such as compounding and "common sense investing" are skills that will place us ahead of the race to retirement ...
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