Back in August 2016, I had touched on the concept of associative investing to capitalise on disruptive technology companies, where we could invest in areas that support and/or result from these firms, especially since there is little or no avenue to invest in the said companies themselves.1

The basis for associative investing is simple; all sectors and industries are dependent on one another, and it is making use of these interdependence relationships to carry out investing. For example, if you want to invest in e-commerce, besides e-commerce companies, you could take a look at sectors and industries that are related, like data centres, logistics firms, payment solution companies, etc.

A simple way to carry out associative investing is to draw out a relationship chart (e.g. a family tree or an organisation chart) of the sectors/industries concerned. To draw the lines and fill out the various boxes in the …