I am currently reading The Sum of Small Things : A Theory of the Aspirational Class by Elizabeth Currid-Halkett and it looks like I would have to update some of my thoughts on saving and spending to the latest findings of social science research.

Apparently, it is no longer cool to get into conspicuous consumption. Rich people no longer show off their expensive fashion and toys. Because the middle-class can consistently use credit to purchase the trappings of material wealth, the rich in the US are moving onto other things to maintain their social and cultural distance from the hoi-polloi. This trend has gotten the progressives particularly worried because the rich are no longer spending in a stupid and flashy manner and almost every dollar now is being put to increase income inequality in Western societies.

I will just share three things the aspiration class are spending on these days …