Stock prices will rise over time when business is growing.  Consumer stocks depends on businesses in consumer market. A consumer business sells us products and services which could be in 2 broad categories: 1) Good to Have (we WANT) Optional for us, eg high end restaurants, premium property, branded handbag, children enrichment programs, etc. In stock market, “Good to Have” are Consumer Discretionary stocks, they are usually dependent on consumer purchasing power which subject to economy condition. In a bull market, many people could make money in stocks or properties or having a higher increment in salary, therefore having more budget to buy non-essential products, eg. a car with high COE price, even public transportation is easily available.  In a bear market, this type of stocks are likely to fall down badly in share prices. One could position with “Cyclic Investing” strategy for Stocks or Business with Good ......