I'm not talking about insurance in the traditional sense. No the GE, Aviva, AIA, etc... Rather, I'm talking about those small things we do to "protect" against uncertainty... HUH? Still don't get it? My mum subscribes to cable TV. She has a basic package and added on drama channels and sports channels. And I ask her... "Mum! Why are you getting sports channels? You hardly watch them." And she goes... "Sometimes I like to switch channels and watch golf." Essentially, for her "sometimes" she ALWAYS pays. And as humans, we are wired to protect against uncertainty. It's a mental thing. Think about the olden days when things weren't so easily available. You can go back 1000 years or 100 years. When things aren't always available, people hoard. Cos it provides security against uncertainty. People hoard food, cos last time, 1000 years back, food may not be so easily available. In some ways, we call this "kiasu", cos ......