For start-ups, traction or momentum is very important to keep up the pressure on their rivals. Look no further than the other trinity in the car-for-hire sector in SG (Grab/Uber/Comfort) and you can kind of predict what the robo-advisors are going to face in the near future.

Google Keyword planner tool is a nifty little gem that helps you to uncover trends that you cannot detect in the mainstream media.

For a start, does the general public even know about your product?

From my humble blog’s perspective, I have internet keyword search volume to estimate the ground traction. The average Google Search volume per month based on the Google Keyword planner tool is given below.

Just for fun, I’ve added a couple of other keywords I have used for my blog so that you can get a better idea of how it works.

The first two columns represents Google (Desktop) …