“Focus is essential for business. When laying down the strategic goals for your business, you must never exceed three. Once you’ve exceeded three, you won’t be able to remember them, and neither will your workers. When you set down goals each year, just determine the three most important, and cut out the fourth.”

In whatever we do, whether it is investing or carving out a niche in something, we should never lose our focus by trying to achieve too many things at a time – either we will forget or we will forgo.
Read also: A note on entrepreneurship

Another piece of Ma Yun’s advice for start-ups, but I think it’s also applicable to whatever we chose to embark on –
“the first is what you want to do, the second is how to do it, the third is how long to do it for.”

To work out finer details, we can dive into SMART goal setting when the above are thought through …