The ultimate price comparison of Integrated Shield Plans (New PruShield Fairer Pricing Approach) Tuesday, January 23, 2018 Jes Finance , Insurance 0 Comments I just finished updating the price increase for AIA Max Essential on my previous post. Now I have to explain the new PruShield Plans, which is so much more complicated with their new 5 steps plan, also called the Fairer Pricing Approach. I am sure many Prudential customers will be pretty confused but ultimately, most just accept the price increase and changes. All these changes should be considered to see if they affect you positively. Basically, the whole structure has changed. I was quite confused reading their new brochure, which I think is intentional so that you will approach their financial advisors. Anyway, these new PruShield Plans seek to benefit those ......