Recently I had a lunch gathering with a group of close female friends, all of whom were busy working mothers. The conversation revolved around the typical topics – kids, family, travel and lifestyle matters. And this sounds perfectly normal isn’t it? Put a group of ladies together and we can chat on anything from travel to fashion to food to children… but seldom do we discuss on financial matters, particularly investing.
To better understand the challenges holding women back from investing, my team and I conducted an online survey recently.
Here were the top 4 reasons that respondents shared.
Insecurity – Risk, worry and fear of losing money Lack of knowledge & skills – Don’t know how and what to invest in Not enough money Not enough timeOriginally I planned to write about strategies to overcome the 4 challenges. But then it dawned on me that all these reasons are
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