The result of Brexit and USA election, has put the weaponization of our personal data on social media platforms in the forefront. We always know that marketing, when done successfully, have a way of altering our perception on certain products and services. However, with greater amount of data, that was previously difficult to collect in traditional media, marketing can be carried out in a more effective manner. The problem is that its not use so much to make us poorer immediately, but used to advance organization’s power and purpose. In particular, the whistle blowing in Cambridge Analytica on their methods used, which may ultimately affect the elections, brought our relationship with Facebook out into discussion recently. Here are some of my thoughts and how this relates to me as a financial blogger. 1. Facebook has a problem if the user base decides they do not want to be on it. ......