After writing about Big Idea 1 and Big Idea 2, I will talking about the next Big Idea. Big Idea 3 is actually quite a new company in my portfolio. I have only held it for about 1 month. It was also never mention in any of my portfolio listing. Upon checking, I realize that I have only written about this counter in a 2015 post. Reasons Why This Counter Qualifies as a "Big Idea" 1. Discovering Its Moat I must confess that this company do not really have a significant moat. In fact, its industry have a low barrier of entry. However, as this company sells a "luxury niche product", it creates an invisible barrier of entry.  This is because consumers will not just go to any shop to buy this "product". They tend to choose renowned shops that they TRUST to buy this "product". Since it ......