There is this investing words-of-wisdom in Chinese: 会买的是徒弟，会卖的是师傅。Essentially it means it is relatively easy to buy a share, but when to sell is much trickier. Buying is like elementary school level, but selling may be a high school level manoeuvre. What about selling a loss position, ie cut loss? What level does is it? PHD? While I have no answer for that, I do have some opinions on reasons that make most retail investors not willing to cut-loss. It Will Come Back Up Again Perhaps this is due to the old adage, or common belief that, over the long term, stock market always go up. But the thing is while the whole market tends to move up, there are some shares that just languish and never rise back up again. Now there are many reasons that investor bought a landmine stock. Most common reason could be error in stock analysis. ......