The year 2017 marked a significant milestone for Carlsberg as it celebrated 170 years since its very first beer was brewed in Copenhagen, Denmark. The city played host to beer lovers from all over the world as they joined the anniversary celebration that included art exhibitions, beer-infused food pairings, special beer tasting sessions, visits to iconic landmarks and the home of Carlsberg founder J.C. Jacobsen.
On the business end, the Carlsberg group embarked on a seven-year strategic plan known as SAIL’22. In Malaysia and Singapore, Carlsberg Brewery Malaysia Limited aimed to strengthen its market position and continue to deliver a portfolio of brands with an increasing focus on international premium brands.
Did the plan work after its first year? We attended Carlsberg Malaysia’s most recent annual meeting to find out more. Here are seven things we learned from the 2018 Carlsberg Malaysia AGM:
1. Revenue grew 5% year-on-year to …