21 June 2018 would be remembered as a day of reckoning for local telco players as MyRepublic set the mobile market on fire by offering one of the most innovative and competitive data plans in recent years – Smart 35. On the day of the launch, SingTel and StarHub stock prices got bombed-out. Whether the corrections are knee-jerk reactions remain to be seen but MyRepublic certainly debuted in style.
It would be sweet revenge for MyRepublic which had lost out to TPG Telecom in the bidding for the fourth telco license back in 2016. Despite losing the spectrum bid war, MyRepublic vowed to make a comeback back then. And it certainly did. With a bang.
Without having to make heavy investments on the network infrastructure, Mobile Virtual Network Operators (MVNOs) like MyRepublic is seriously giving incumbent telco players a new dimension of challenge. The biggest winner out of ......