Ok so obviously the title is going to be clickbait… as I watch my hits go up today.
And yet it works. You can see all the links to articles on the net…
”XYZ is going viral”
“What rich people don’t want you to know”
And yet it all works, it gets people to click on the link.
I’m sure we all have seen such link titles before, I’m pretty sure everyone has seen clickbait before.
And yet why do people continue to click on it? Which perpetuates the cycle, if marketers know people click, then they will create titles which are clickbait, and people continue to click. Cos it works, they will continue to do it.
I think it all boils down to our human nature.
A sense of urgency and curiosity of secrecy?
Breaking News!!! What XYZ doesn’t want you to know.
It’s also very similar to sales in shops.
SALE!!! For a limited time only! Get this …