Whenever you’re bored and your mind is on idle, you can’t help but to reach out to that f-letter word on your phone. It’s an escape, a place where you get your daily dose of news, entertainment, and interactions with your friends and family. This is not only the place that your loved ones get to know more about you, it’s also the perfect place for advertisers to target you based on your demographics, interests, and behaviors.

I’m sure you know what the ‘f’ I’m talking about by now — Facebook.

So far, it hasn’t been a smooth sailing year for the social media giant. Earlier in March, the company got hit by the Cambridge Analytica scandal. The political consulting firm hijacked data of up to 87 million Facebook users and allegedly used the information to influence voters’ opinions during the 2016 U.S. presidential elections.

But that’s not all. …