Vina Ip is a property enthusiast who bought her first condominium unit for rent since 2002. In the next 4½ years, she built up a portfolio of 5 private properties. By 2008, its total value had more than doubled. By 2011, she sold 4 of her properties, realizing a net profit of 80 to 120 percent.

In 2010, she set up a personal blog PropertySoul.com to share her experiences as a property investor. In 2014, she published her first book No B.S. Guide to Property Investment. which was a bestseller in Kinokuniya and Times. She is also the founder of Property Club Singapore – a neutral platform for the learning and networking of like-minded private property buyers, investors and owners.